Search Engine Optimization or SEO is a technique or set of techniques to promote a web site on major search engines like Google, Yahoo and MSN by optimizing the web site in line with major search engines' algorithm in order to get top position on SERPS (Search Engine Result Pages) for some highly searched key phrases relevant to the web site contents.
SEO is the most effective, economical and proven method of web site promotion and generating highly targeted and quality web traffic. Despite its cost effectiveness, Search Engine Optimization (SEO) is the first choice of all web masters and web site owners.
The prime objective of SEO is to generate quality targeted web traffic. We work on some relevant keywords and as a result of our optimization site starts to appear on SERPS (Search Engine Result Pages) and starts getting traffic. Success of SEO depends on many factors, No. 1 being the experience of the SEO working on the site and how well he understands search engines' algorithm but no genuine SEO company practicing white hat SEO can give any type of guarantee but it is guaranteed that a well optimized web site receives 200-500% traffic than a web site which is not optimized.
Pre SEO Tasks:
Before we start SEO on a web site, we perform few tasks which are called Pre SEO Task. These tasks include:
Web Site analysis
Keyword research, analysis and selection
SEO strategy formulation
SEO can be divided into two parts:
On Page Optimization
Off Page optimization
On Page Optimization:
After initial tasks are finished and keyword selection, the first step is to optimize the web site pages. This includes:
Website design analysis and making changes without altering the site design for Search Engines compatibility, including adding links at the bottom for new pages, links. Etc.
Web Site code analysis and code optimization for Search Engines, including but not limited to redevelopment etc. required for Search Engines compatibility without altering the current site functionality.
Web Site code validation.
Optimization of all pages including, meta tags, alt tags, H1 tags creation, keywords density analysis and optimization.
Creating and optimizing new pages.
Link to us facility.
Site map development
Google, Yahoo and MSN verification
Robots.txt file creation
Google site map development and submission
Testing and uploading the optimized Site to main server
Off Page Optimization:
Off page optimization is very important specially for Google as Google gives importance to No. of links pointing to your web site from other web sites (In bound links) and the relevancy of contents of the web sites providing links to your web site. We use different techniques to improve link popularity. Some of them which we use are listed here:
Submitting to web site to major search engines.
Submitting the web site to major directories (free listing only)
Inner pages submission
RSS feed creation and submission to 50 RSS feed directories
Web Site Blog creation and submission to Blog directories.
Articles writing and submitting them to Articles directories.
Link building campaign management
We may use some or all techniques mentioned above depending upon the requirement, type of web site, site industry, products or services promoted through the web site.
Monitoring and Reporting:
Once the site is optimized, we start monitoring of SEO progress using different monitoring techniques including site traffic monitoring, refereeing site and keywords generating traffic etc. After 2-3 months we start furnishing monthly SEO report to send to the client which includes list of keywords and their respective positions on different search engines.